A proposal is a concise and persuasive document required when formally pitching an idea for funding, action and execution by internal heads, donors, partners and sponsors.
Preparing a winning proposal is not about asking for money, it is about selling your ideas and providing a probable solution to your problem in a manner convincing enough to raise funds.
The process involves:

•  Research.
•  Problem identification
•  Proposal writing.
•  Proposal presentation.